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民宿投资大势下,怎样投资既能满足梦想,又能赚钱呢?

出去度假旅行,你首选怎样的住宿呢?

连锁酒店?高档酒店?

no!no!大数据给到我们最好的答案:

What kind of accommodation do you prefer to go on holiday?

Chain hotel? Upscale hotel?

No! No! Big data gives us the best answer:

↑↑↑如图所示,从2012年-2018年,民宿住宿和民宿投资暴增了34倍!

《中国青年报》发布的对2010名受访者进行的一项调查结果佐证了这一说法,67.6%的人表示外出旅行时会选择住民宿。

The results of a survey conducted by the China Youth Daily on 2010 respondents confirmed this claim, and 67.6% said they would choose to stay at the hotel when they traveled.

而如果有什么事情是如今都市人的“小目标”,除了财务自由外,恐怕就是开一个咖啡店或者民宿了......

And if there is anything that is a "small goal" for urbanites today, apart from financial freedom, I am afraid to open a coffee shop or a homestay...

各地政府也在积极出台民宿推进办法和发展规划,民宿热到底缘何吸引投资者呢?

Local governments are also actively introducing the promotion methods and development plans for the B&B. Why do the hotspots attract investors?

 

民宿试错成本很小

B&B trial and error costs are small

2013年年初,苗女士耗资500万投资一家酒店,半年蜜月期后,遭遇固定客源搬离与竞争对手出现的双重打击,陷入入不敷出的境地。

At the beginning of 2013, Ms. Miao spent 5 million to invest in a hotel. After the half-moon honeymoon period, she suffered a double blow from the fixed source and the competitors, and fell into a situation where she could not make ends meet.

苗女士意识到,酒店投资试错成本太高了。酒店属于一次性的集中式投资,需要你在物业选址、品牌定位、装修设计、竞争环境、经营管理等五大环节都不出错,才算是成功的投资项目。一旦失败,装修投入无法带走,也没有转换经营项目的可能,千万资产付之东流。”

Ms. Miao realized that the cost of trial and error for hotel investment was too high. “The hotel is a one-time centralized investment. It requires you to make no mistakes in the five aspects of property selection, brand positioning, decoration design, competitive environment, and operation management. It is a successful investment project. Once it fails, the decoration investment cannot be taken away. There is no possibility of converting business projects, and millions of assets are lost."

投资民宿一年多,苗女士明显感受到民宿与酒店的差别。分散式的民宿试错成本非常低,最坏的打算,某套房选址失误,进入经营期后生意不好,还可以通过转长租来规避风险。

After investing in the hotel for more than a year, Ms. Miao clearly felt the difference between the hotel and the hotel. Decentralized B&B trial and error costs are very low, the worst plan, a suite site mistakes, business is not good after entering the business period, you can also avoid long-term rent to avoid risks.

民宿正在快速爆发 The home is exploding

投资酒店回报走低背后,是整个行业的式微。苗女士分析说,酒店业在国内经过近10年的快速发展,已经逐步进入成熟行业的微利时代,物业成本不断提高、人力成本不断上升、消费者喜好高频切换等等,都在逐步提高酒店行业的盈利门槛。

Behind the decline in investment hotel returns is the decline of the entire industry. Ms. Miao said that after nearly 10 years of rapid development in the domestic market, the hotel industry has gradually entered the era of meager profit in mature industries. The continuous improvement of property costs, rising labor costs, high-frequency switching of consumers, etc. are gradually improving the hotel. The profit threshold of the industry.

与之截然相反的是,民宿业即将迎来井喷。年轻消费群体迅猛的消费升级需求,让个性化民宿有望超越大部分平价酒店,2020年民宿可能将占整个住宿业市场的20%。

Contrary to this, the property industry is about to usher in a blowout. The rapid consumption consumption upgrade demand of young consumers has made it possible for personalized B&Bs to surpass most affordable hotels. In 2020, B&B may account for 20% of the entire accommodation market.

Hoostay给投资人带来数倍创富空间

Hoostay brings investors a lot of space to create wealth

“对于一次性投上百套民宿的投资人来说,家居是投入最大、最令人头疼的部分”,“Hoostay提供了家居解决方案把投资人彻底从选品、购买、运输等事务中解放出来了,并且低成本直接采购。

“For investors who invest in a hundred homestays at one time, home is the biggest and most troublesome part of the job.” “Hoostay provides a home solution that liberates investors from choice, purchase, transportation, etc. Come out and buy directly at low cost."

Hoostay以个性化的精品民宿酒店为载体,与JNBYHOME;网易严选;涂鸦智能等在内的精品品牌强强联合,提供精品家具装饰,智能家居等多种产品及深度体验场景,Hoostay以匠人之心为每一个入住民宿的住户提供一个更完美的体验。

Hoostay takes the personalized boutique B&B as the carrier and combines with JNBYHOME; NetEase's strict selection; graffiti intelligence and other boutique brands to provide quality furniture decoration, smart home and other products and in-depth experience scenes. Hoostay is a craftsman. The heart provides a more perfect experience for every resident staying at the property.

Hoostay搭建这种消费场景的引流能力,让投资人同时收获消费提成与客单利益。

Hoostay built the drainage capacity of this consumer scene, allowing investors to simultaneously capture the benefits of consumer commissions and customer orders.

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